Marketing in the Face of a Pandemic.

Millions of Canadians have lost their jobs while hundreds of thousands more are working less than half of their usual hours. Needless to say, it has been a challenging year for everyone.

How do you market your business in this climate, and why is it important to maintain your online presence?

This year, large and small business owners alike have had no choice but to adapt to a quickly evolving landscape in the digital world.

Companies have not only been tasked with adjusting their products and services, but they’ve also been forced to explore new marketing and sales methods to effectively connect with their customers.

This is where digital and social marketing has played an important role in our new way of doing business. While some industries were impacted more heavily than others, one thing is for certain - the way we operate and market ourselves has permanently changed. This is not a wave you or your business can afford to miss.

E-COMMERCE - It is no doubt that people are now spending more of their time online than ever before. Recent studies are showing we are spending more of our money online as well. Even though some items like groceries and essential products are still available in most stores, more and more buyers are opting to shop from home on their computers and smart devices. Fortunately, selling your product online has become quite easy and affordable. Setting up an e-commerce platform for your brand has become a no-brainer alternative for those who once relied on the in-person retail experience.

SOCIAL MEDIA – Simply maintaining a consistent posting schedule on social media is a great way to stay connected with your current and future customers. Many businesses are also beginning to realize that marketing via social platforms like Facebook and Instagram is not only more cost-friendly than traditional marketing options, but it is also allowing them to learn more about their target market thanks to the availability of data and analytics.

GOOGLE ADS – Similar to social marketing, businesses who are now beginning to pivot towards a digital presence are finding that Google Ads is an effective way to reach buyers who want to purchase NOW by getting in front of consumers while they search for businesses like yours on Google Search and Maps. With Google Ads you only pay for results, like clicks to your website or calls to your business. Much like all online marketing campaigns, this requires educated strategies to ensure your marketing dollars are being spent properly.

Acknowledging these trends and opportunities now is so crucial as we head into 2021. There is no doubt that we will come out the other side of this COVID-19 pandemic, at some point. Make sure your business is positioned for success by learning more about the tools available or hiring someone to help guide you into the necessary future of online marketing.