Will Posting On Social Media Generate New Business?

Today, social media plays a massive role in how businesses find and communicate with their consumers. If you are looking for an effective way to increase your brand’s awareness and visibility, this is absolutely a marketing solution that you need to consider.

Posting regularly on social media doesn't just allow your current customers to see more of your brand, it also helps new ones familiarize themselves with who you are and what you offer. Having social media accounts but rarely using them won’t do much of anything for your business. Maintaining a consistent presence on your social platforms will increase your ability to reach and inform your audience, while also helping to show others who are seeking out similar services online that you exist and that you're an active business. If your last post on Facebook dates back to 2018, it may lead these potential new customers to think that your company has shut down or simply isn’t very interesting.

𝗤𝗨𝗔𝗟𝗜𝗧𝗬 𝗢𝗩𝗘𝗥 𝗤𝗨𝗔𝗡𝗧𝗜𝗧𝗬!

This is a posting rule that we at Wave Farm Social firmly believe in. The content you post should be useful, engaging, and entertaining. Retaining and generating consumer interest is the name of the game and posting redundant content is a sure-fire way to watch your audience engagement fade and follower count drop.

So, will simply posting on social media generate new business? Yes and no. For a business to truly benefit from social media marketing, you will need to invest time, effort, and money. Social media companies, like Facebook, are constantly changing the algorithms in which our pages use to connect with members of our audiences. Once upon a time, publishing a new post to your page with 500 followers meant most of these 500 people would see this fresh content. Now, your new post will only reach a portion of these followers on its own. Without putting any ‘boosted’ dollars behind your content, the reach and success of your new information will rely on organic engagement such as comments and shares.

𝗢𝗥𝗚𝗔𝗡𝗜𝗖 𝗩𝗦 𝗕𝗢𝗢𝗦𝗧𝗘𝗗 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧

Social media marketing requires creativity and strategy. Similar to the concept of quality over quantity, it is less likely that your audience will share your message or start a conversation around a piece of content that adds no value to their lives. This DOES NOT mean that every post needs to be a sales pitch. Entertainment value is a real thing in the social world and content that exists purely for entertainment purposes is a terrific way to engage with your followers and add personality to your account at the same time.

“Boosting” your posts is a quick and easy way to get more engagement but this involves spending some extra money. Boosting was introduced by Facebook back in 2012. Similar to building a social ad campaign, boosting allows you to put marketing dollars behind a particular piece of content and target that content to an audience of your choosing. Whether you build a completely unique audience or target people who like your page and their friends, there are several ways that a properly boosted post can help blast your message to the masses for a minimal amount of money.

In summary, posting is a major piece of the puzzle and without it, none of the other elements of social marketing would be very effective. Creating a well structured posting strategy can help you build connections and long-term relationships in an entirely different way than ads. It is a great way to share your brand's personality and mission, and offers a cost-friendly way to provide information to new customers searching for services like yours on social.